Political Radio Advertiing

With the landscape of American politics becoming extremely polarized, the scope and type of radio commercials that are produced will be challenged to offer rhetoric and copy that touches the heart and not deflect off the shield that surrounds the soul of most voters. The conditioning of the mind has been evolving since the first political radio commercials.
Scott Radio, a radio political voice and script writing organization conducted a survey of over five hundred radio listeners in a quest to understand the mindset or comfort zone of the average radio listener.
The survey revealed that for political radio advertising specifically, the over saturation by candidates during the campaign is reason enough to avoid commercial radio.
We are living in exciting and changing times. The political radio commercial is in danger of extinction unless clear and major changes are made. The landscape demands thoughtful, heartfelt and creative advertisements that mirror the non-political radio commercials. With the amount of money required to reach total name recognition in a political campaign, radio will be used less for issue dissemination and more for image building.

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Today's Fact:
The landscape demands thoughtful, heartfelt and creative advertisements that mirror the non-political radio commercials.