Campaign Advertising

Campaign advertising is the use of paid media, such as newspapers, radio, television, and other mediums to influence the decisions made for and by groups. These ads are designed by political consultants and the campaign's staff.
The public media may run the story that someone is trying to get elected or to do something about such.
Holding public events may be a very effective campaign tool. Holding mass meetings with speakers is powerful as it shows visually, through the number of people in attendance, the support that the campaign has.
The internet is now a core element of modern political campaigns. Communication technologies such as e-mail, web sites, and podcasts for various forms of activism to enable faster communications by citizen movements and deliver a message to a large audience. These Internet technologies are used for cause-related fundraising, lobbying, volunteering, community building, and organizing.
American political campaigns have become heavily reliant on broadcast media and direct mail advertising (typically designed and purchased through specialized consultants). Though virtually all campaign media are sometimes used at all levels (even candidates for local office have been known to purchase cable TV ads), smaller, lower-budget campaigns are typically more focused on direct mail, low-cost advertising (such as lawn signs), and direct voter contact. This reliance on expensive advertising is a leading factor behind the rise in the cost of running for office in the United States. This rising cost is considered by some to discourage those without well-monied connections, or money themselves, from running for office.

Today’s Facts:
This reliance on expensive advertising is a leading factor behind the rise in the cost of running for office in the United States. This rising cost is considered by some to discourage those without well-monied connections, or money themselves, from running for office. This fact has provided some insight as to the people who run for office, they are not necessarily the individuals impassioned to do the job, but the people who can afford it.