Colombia has had it eras of tribulation as it regards to the publication atmosphere, particularly in the area of politics. Today, Colombia has several different types of communications media available to them, such as the television, radio, newspaper, magazine, internet, even there very own music industry. These industries are controlled by large profitable corporations who reaps revenues from advertising. This entity is regulated by the Ministry of Communications and the National Television Commission and there primary attribute is that they promote freedom of the press.
Although this is the reality of Colombia today, the political advertising journey was not without obstacles. Freedom of the press and broadcasting were deeply rooted cultural traditions of Colombia. The government generally respected constitutionally guaranteed rights to the press. With the Rojas Pinilla political regime however, this inalienable right was suspended. Under this regime, in the season of election the opposition’s press was frequently censored, either through government-issued state of siege decree of violent harassment.
Providing that newspapers were the people’s choice of political news, the incumbant government would endow the privately owned paper with governmental restraints, preventing no other political advertisements to be posted except that of the party in power. This act reveals to readers and political activist alike, that communication can be monopolized just as it was in Colombia during this period. We may not have physical restraints, however, it has now become a game of who pays the most, receives the slots.
Although this is the reality of Colombia today, the political advertising journey was not without obstacles. Freedom of the press and broadcasting were deeply rooted cultural traditions of Colombia. The government generally respected constitutionally guaranteed rights to the press. With the Rojas Pinilla political regime however, this inalienable right was suspended. Under this regime, in the season of election the opposition’s press was frequently censored, either through government-issued state of siege decree of violent harassment.
Providing that newspapers were the people’s choice of political news, the incumbant government would endow the privately owned paper with governmental restraints, preventing no other political advertisements to be posted except that of the party in power. This act reveals to readers and political activist alike, that communication can be monopolized just as it was in Colombia during this period. We may not have physical restraints, however, it has now become a game of who pays the most, receives the slots.
Today’s Fact:
Colombian politicans rely on technology like most western cultures to propogate their message. The internet to date has become a key component of political advertising.
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