Technology Has Played an Active Role in Elections in the Caribbean.

In the Caribbean island of St. Maarten technology has become the latest weapon in the island council election campaign arsenal. In an election where the popular vote counts, candidates have taken to the television, the internet and other media outlets to increase their visibility.

Providing the younger electorate generation, candidates have resorted You Tube, email blasts, and online interactively to engage them in the process. Given that the financial resources are lessened in regions like St. Marten, the candidates in order to boost their campaign platform has resorted to free technological mediums, as opposed to high priced airtime slots.

A Democratic Party candidate has stated that there has been an evolution in the society of the Caribbean. Traditionally, citizens would attend rallies to hear how there delegates intended on addressing issues, but in a time where people are more in tuned with the internet and the television, they have no found a way to meet the people where they are. According to publicist consultants, these mediums allow candidates to come into the homes to meet their electors. This is the goal of the candidates in the Caribbean, immersing the younger generation into political issues through the use of technology.

Today’s Facts
Using technology definitely stretches the campaign dollars. Its usage in connection with traditional election strategies, such as radio jingles, TV ads and talk shows, and printed releases provides access to a wider audience. As long as they can drive the voters to the websites, there is a better chance of them staying long enough to learn more about the candidate.